β¬Marketing
4. BETA PRODUCTION
CREATE A TEASER & BEGIN TRAILER
It's time to gather media to create a teaser, which will later be turned into a full trailer.
Follow our easy tips to Create an Experience Trailer using Game Maker and recording software.
If you're an expert, you may prefer creating a trailer using motion design software. If you use third-party software instead of Game Maker, you can export assets from VoxEdit and import into the software.
Be sure that the most important art in the field of view is close to the final version and the scene has additional dressing so it doesn't feel empty.
6. QA & MARKETING
CRAFT YOUR STORY & ENGAGEMENT STRATEGY
Actively engage with your audience and weave their insights into targeted promotion and compelling content to promote your Experience.
Update your Experience name if needed to appeal to your audience better. Define your key messages and voice for communicating with them (serious, silly, friendly, etc). Use your project notes from the Concept phase to consider your player audience thoroughly.
Make a Key Decision & Stay "On Brand"
Will your engagement strategy revolve around a central theme, such as connection, challenge, NFT utility, etc? This is an important part of the "branding" you create with your Experience.
Leverage Partnerships
Find other creators, influencers, or even brands who love your stile and work together to reach more players. Find creative ways to creatively engage with each others' communities with exciting collaborations.
Last updated